Branding + Website Design Client: Firefly Leadership

One of my favorite bigger-picture branding projects that I've worked on in the past 6 months or so is this one: Firefly Leadership's logo and website for Amanda Cutright, a DC-based Executive + Leadership Coach. Amanda is also a longtime friend and fellow mama, so it was extra special to work with her on branding her fabulous business. 

Amanda works with executives at large corporations, small businesses, and non-profits, and wanted a brand and website that felt professional but not stuffy—a brand that conveyed her warm, open, upbeat personality and her top-notch experience, approach, and qualifications—without feeling like "just another coaching site."

So, we dove into this challenge head-on and I love what we came up with together. You can check out Amanda's website here and view her brand logos below...

We also came up with the following brand icons to use throughout her site and presentations:

And because I love a good behind-the-scenes glimpse at things, here's the website mood board I created for Amanda before we started on her site (to make sure we were on the same page about the look + feel):

Fun, right? I'm so excited for Amanda as she makes her business more official (she's been out on her own for a while but now it's internet-official!). To learn more about Firefly Leadership and Amanda's coaching process, visit her website.

Interested in learning more about my design services? Reach out or learn more at Starr Struck Design Studio.